Introduction
Beer is one of the oldest alcoholic drinks in the world, the most widely consumed, and the third most popular drink after water and tea. Beer is produced by the brewing and fermentation of starches from cereal grains—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The fermentation of the starch sugars in the wort produces ethanol and carbonation in the beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation.
Some of the earliest writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating it, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, a recipe for it.
Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars. The brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of modern beer is usually around 4% to 6% alcohol by volume (ABV).
Beer forms part of the culture of many nations and is associated with social traditions such as beer festivals, as well as activities like pub crawling, pub quizzes, and pub games. (Full article...)
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noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
noitulovE is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 awards from professional organisations in the advertising and television industries, and was the most-awarded commercial worldwide in 2006. The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue, Guinness reported that its year-on-year earnings within the region had noticeably increased. At the same time, Guinness achieved its highest-ever volume and value shares and became the market leader within the region. This was attributed in no small part to the positive reception of noitulovE. (Full article...)Selected brand -
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Patrick Charles Mitchell Fitzgerald (21 June 1896 – 10 September 1984) was a brewer from Rockhampton, Queensland, Australia.
He was the son eldest son of Charles Borromeo Fitzgerald, a solicitor, member of the Legislative Assembly of Queensland, and Attorney-General of Queensland (for just six days). His mother was Joan Mary Fitzgerald (née Cahill). His paternal grandfather was the Queensland pioneer Thomas Henry FitzGerald. (Full article...)Did you know (auto-generated) -
- ... that some online social and "Barstool conservatives" spent their Christmas holidays arguing about whether a beer promotional calendar was "demonic"?
- ... that the debate in "Game On" invokes the beer question?
- ... that a beer named after the barley variety Golden Promise was not brewed using the variety?
- ... that 100 beerhouses were licensed in Brighton (population 40,000) in the first week after the Beerhouse Act 1830 was enacted?
- ... that the country song "Beer Beer, Truck Truck" was based on a viral TikTok video by Erynn Chambers intended to satirize country music?
- ... that Jaega Wise co-hosted the television series Beer Masters alongside musician James Blunt?
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John Smith's Brewery in Tadcaster, North Yorkshire, England, produces beers including John Smith's, the highest selling bitter in the United Kingdom since the mid-1990s.
The majority of John Smith's sales are of the nitrogenated Extra Smooth product, although a cask conditioned variant is available nationally. A stronger variant called Magnet is also available in the North East of England. John Smith's Cask and Magnet are produced under licence by Cameron's in Hartlepool. (Full article...)Selected image -
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WikiProjects
WikiProject Beer is an association of Wikipedians with an interest in beer and beer-related subjects. They have come together to coordinate the development of beer and brewery articles here on Wikipedia. Additionally, other groups have formed other projects that entertain subjects that are directly related to beer, bartending and pubs. Additionally, the mixed drinks project covers topics that include beer cocktails. If any of these subjects pique your interest, please feel free to visit their projects. These groups would love to have you participate!
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